Living and Dining Room FurnitureÂÂ

Living and dine board piece of furniture Issues in the mart The vast legal age of households struggle with storage issues. Furthermore, two fifths (42%) dress it difficult to source the right size furniture for their habitation, while everyplace a third (36%) struggle to fund/ let on their possessions. This frustration with lack of space creates hearty scope for hot clever and supple storage innovations in nourishment/ eat demand on furniture. Q How does smaller lodging burgeon forth affect demand for surviving/dine get on furniture?A By 2017, the number of maven- and two-person households is projected to increase by 850,000. Demand for space-efficient living/dine room furniture is therefore likely to rev up during the coming years. For example, in 2013, IKEA is innovation its Uppleva modular range in the UK, which has integrated vivid TV, video/Blu-ray and DVD players, wireless mesh systems and the diverse comp unitynts can be well-kept to fit requirement s and/or the space available. Mintels research for this report shows that the vast volume of households struggle with storage issues.Furthermore, two fifths (42%) honour it difficult to source the right size furniture for their post, while over a third (36%) struggle to store/ pomp their possessions. This frustration with lack of space creates portentous scope for parvenu clever and flexile storage innovations. Q How ar companies leveraging the lenify at bag trend? A The living room has depart a home entertainment hub with seating arrangements military service as part of the movie experience, for example incorporating home comforts such(prenominal) as incorporate fridges, cup holders and reclining seats.There is increasing connectivity amidst furniture and mobile devices. In April 2012, La-Z-Boys Gizmo range includes Bluetooth music authority and speakers. CSLs Sound Sofa projects inherent docking facilities for iPods and music speakers while the DFS speech sound So fas feature an entertainment dock for iPod/iPhone/MP3, with built-in speakers and a sub-woofer. Neil Mason Head of retail Research emailprotected com Tel +44 (0) 20 7606 4533 2013 Mintel convocation Ltd. All rights reserved. Confidential to Mintel.Neil manages the teams that produce the European Retail Reports. Neil joined Mintel in 1995 and previously give outed as Head of Fashion/ peach and Personal C are/Household, and Head of UK Retail. in the first place joining Mintel, he worked in the victuals and publishing industries. He has a BSc in Business Studies/Marketing. Living and Dining Room Furniture Issues in the Market Since home ownership wont bugger off a reality for numerous younger consumers, investing in a home digital system that can be moved (and built up over time) is an meaning(a) consideration.The lucre has become an organic part of purchasing living/dine room furniture, with some half of respondents rate online in the beginning fashioning a purchase. T his compares to 30% who like to browse catalogues before buying. Q How important is property churn to the living/ eat room market? A In Mintels research for this report, less than one in five respondents (18%) said that they bought living/dining room furniture when they plump moved house/set up home. A similar proportion bought later on redecorating/extending their living/dining room (19%) or just to get a novel scent/ appearance (19%).So fluctuations in the housing market are significant tho not the only driver of new purchases. The primary reason for buying living/dining room furniture is when items get worn out or busted (51% agree). It is competing for share of household goods spend and woful forward the emphasis should be on the pleasure derived from creating an inviting home environment. Women are in the driving seat when it comes to this type of furniture purchase rationalisation, with 79% saying the look/style of their living/dining room is important, compared to 64% of men.We can therefore conceive to see a great localise on targeting women using emotive triggers such as family, status among peers, self-indulgence etc. Q How important is multichannel retailing to living/dining room furniture? A The internet has become an integral part of buying living/dining room furniture, with almost half of respondents browsing online before making a purchase. This compares to 30% who like to browse catalogues before buying. At the same time, bricks-and-mortar showrooms offer clear advantages to consumers who prefer to try before they buy (54%) and to those who ppreciate helpful and knowledgeable staff, important to over two thirds of potential shoppers (69%). red-brick retailers are harnessing the advantages of all channels, for example creating increase reality mobile phone apps, launching mobileoptimised websites, increasing in-store theatre and modernising product catalogues. greater focus on e-commerce is seeing many of the larger retailers ratio nalising their store portfolio and introducing smaller store formats, while relying more on digital channels to facilitate wider product ranges, style inspiration and achieve greater geographic reach.Websites are graceful more content-rich, and then improving the online experience, similarly many retailers are investing in their stores, enhancing the physical shopper experience. accordingly the two channels are progressively working in tandem with one another, creating more convenience and flexibility for the consumer. 2013 Mintel stem Ltd. All rights reserved. Confidential to Mintel. Living and Dining Room Furniture Issues in the Market The year 2012 saw these trends pick up pace as the non-specialist retailers grew their market share.Q What are retailers doing to reduce consumer preoccupation with price? A promotional tactics risk becoming timeworn and ineffective as consumers become resistant to the steady stream of promotional campaigns. some(prenominal) retailers are us ing stirred up triggers to instigate consumers to invest in their home by projecting aspirational lifestyles and communicating a different set of value benchmarks. few 86% of respondents cite good musical note as important to their choice of furniture retailer, whereas a wide choice of styles, truehearted/flexible rescue and promotions/discounts also crap the same level of response.Retailers are adopting diverse and innovative tactics to detract from price-based promotions, ranging from greater online customisation of styles/colours/fabrics, highlighting softer attributes such as provenance, heritage and ethics eg Britishmade furniture, adding new easy lay brands to the mix such as home ground (Homebase), French Connection (DFS), Jasper Conran (M&S) or introducing new own-brands which are less open to acquire price comparison, or offering active delivery (eg CSLs 72-hour express mail delivery service).While price-based promotions remain vital to driving whole tone in-s tore, industry trends reveal more multi-layered strategies winning shape such as express delivery times, greater scope for customisation of invent and making different channels work in harmony rather than in competition with each other eg in-store vs online. Promotional tactics risk becoming tired and ineffective as consumers become immune to the steady stream of promotional campaigns. Several retailers are using emotional triggers to inspire consumers to invest in their home by projecting aspirational lifestyles and communicating a different set of value benchmarks.