Public relation Essay Example | Topics and Well Written Essays - 500 words

Public relation - Essay Example Proactive public relation is where an organization continues being involved with the publics of the company all through while at the same time finding out new opportunities of creating good will for the company. On the other hand, reactive public relations is whereby an organization do not take their public seriously and only comes up whenever there is a problem to explain to the public. Such organizations are surprised by this issue and they tend to say that there was misunderstanding. The main similarity between the proactive and reactive public relations is that they are both meant to create good will for company as they look forward to bringing public acceptance and understanding. As for Riordan Manufacturing, they should not only come up in the light of public to publicize the company's public when there is a problem, but this should be a continuous process even when there is no problem. They should not have been concerned with their security threat on their internet as a result of meeting the requirements of Sarbanes-Oxley. There is a big difference between advertising and publicity. Advertising is whereby a company seeks to create demand for their products by informing or communicate to the public about their goods.